Do members view member care in an association as a cost or an investment? Have they been asked? Are the benefits of member care considered a great value? Does staff consider a member’s phone call an annoyance or an opportunity to showcase the services of a cutting-edge organization?

Partners asks these key questions that most staff and volunteer leaders would prefer not to ask. Why? In the long term, if an association does not assess its value to members, it is like driving blind. You are moving forward but never knowing where the curves, bumps, and cliffs lie ahead. Driving blind too long will surely end in disaster.

Partners approaches member care with the following objectives:

• To provide quality services and benefits as guided by the association mission;
• To treat each member as a customer with exemplary service;
• To respond to members quickly;
• To treat members consistently and thoroughly;
• Welcoming and treating new members as if they were life members;
• Seeking to develop a relationship with members versus seeing them as numbers.

In cooperation with our association partners, Partners offers a review of member care services and benefits delivery, to seek more efficient and effective delivery mechanisms. Some things don’t change however, and this is personalized service. Partners insists that association members receive hands-on service and communication from a staff member they come to know as part of their member care services team. We listen to association members and through their input improve the delivery of services.

It is our philosophy that an association exists for its members and prospects and, in doing so, should provide an environment where members feel assisted, supported, and given the tools necessary to succeed in their profession or industry.